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What is the 70/30 rule in interior design?

The 70/30 rule in interior design is a powerful guideline used to create visual balance and harmony in a space. It suggests that:

đź§  70% of the room should reflect a dominant style, color, or texture, while
🎨 30% should introduce contrast or complementary elements to add interest and depth.


How It Works in Practice

Here’s how designers apply the 70/30 rule across different aspects of a room:

🛋️ Style Composition

  • 70%: Choose a primary design style—like modern, Scandinavian, or traditional.
  • 30%: Layer in a secondary style—such as rustic accents, vintage dĂ©cor, or industrial lighting.

🎨 Color Palette

  • 70%: Use a dominant color across walls, large furniture, and flooring.
  • 30%: Add accent colors through cushions, artwork, rugs, or accessories.

đź§µ Textures and Materials

  • 70%: Stick to one main texture (e.g., matte finishes or natural wood).
  • 30%: Introduce contrast with metallics, glass, velvet, or woven elements.

Why It Works

This ratio keeps your space from feeling too monotonous or too chaotic. The dominant 70% creates cohesion, while the 30% adds personality and surprise—like a well-placed punchline in a story.


Real-Life Example: Living Room in Gurgaon

Imagine a modern living room in a Gurgaon apartment:

  • 70%: Neutral tones, sleek furniture, and clean lines.
  • 30%: Bold artwork, brass lamps, and a textured rug in deep blue.

The result? A space that feels curated, not cluttered.


Want to explore how this rule fits into your own home—whether in Noida, Delhi NCR, or beyond? I can help you map it out room by room.


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