Brand Profile
- Greenlam is among the top three laminate manufacturers globally. Greenlam Industries
- It spans a wide global footprint, supplying in over 120 countries. Greenlam Industries
- It has multiple manufacturing plants across India. Greenlam Industries
Product & Technology Highlights
- Offers decorative laminates, compact laminates, digital/custom laminates, veneer laminates, and more. Greenlam Industries+1
- Their newer collections emphasize anti-viral / anti-bacterial protection (claimed to neutralize common bacteria and viruses) in their decorative laminates. Greenlam
- Emissions & environmental performance: Greenlam promotes low VOC formulations and holds multiple green / environmental certifications. Greenlam Industries+1
Market Strengths & Differentiators
- Strong export credentials: recognized as India’s top decorative laminate exporter for 14 consecutive years. PR Newswire
- Wide design library: over 450 décor variants and textures to choose from. Greenlam Industries
- Reliable brand trust among architects, interior designers, and large projects.
- Recent investment boost: announced a ₹1,147 crore facility in Naidupeta to enhance laminate and particle board capacity. The Economic Times
When to Use Greenlam
- Projects requiring rigorous performance (kitchens, high-traffic areas)
- When environmental credentials or export-grade quality is a selling point
- For clients wanting a very wide décor choice and tested durability
Royale Touche Laminates: Design-forward & Versatile
Brand Profile & Legacy
- Founded in 1978, based in Gujarat, India. Royale Touche
- Known for balancing quality, affordability, and design variety. Royale Touche
Key Products & Styles
- Offers wood laminates, solid colour laminates, textured surfaces, high-gloss/acrylic sheets, and more. royale-touche.com+3Royale Touche+3Royale Touche+3
- Their high-gloss laminates are marketed as durable, scratch-resistant, and fade-resistant. Royale Touche
- They maintain “anti-bacterial” and “scratch-resistant” claims on many product lines. royale-touche.com+1
Market Position & Advantages
- Strong appeal to residential and mid-market interiors.
- Good balance of aesthetics and cost, suitable for furniture, cabinetry, wardrobes.
- Accessible catalogue and range of finishes including gloss, matte, wood-grain.
Where Royale Touche Shines
- Projects where design variety is key, e.g. wardrobes, TV units, cabinets
- Mid-tier interiors where cost control is important but quality can’t be compromised
- Applications needing high-gloss or more decorative laminates
Artis Laminates: Boutique & Designer Options
While publicly less documented compared to Greenlam and Royale Touche, Artis is present in niche and designer laminate markets in India. Some sources mention its inclusion in lists of leading Indian laminate brands. royale-touche.com
Possible Strengths (Based on market positioning)
- More emphasis on boutique, custom finishes
- Focus on designer-grade surfaces, limited edition textures
- Potential use in feature walls, décor panels, premium furniture
Ideal Use Cases
- Projects where the laminate itself is a feature—e.g., back panels, accent walls
- Limited runs or bespoke designs
- Interiors where clients prefer unique textures not found in mass catalogs
Comparative Snapshot
| Feature | Greenlam | Royale Touche | Artis |
|---|---|---|---|
| Design Catalog | Very wide (> 450 décor options) | Broad—wood, gloss, solid, textured | Likely niche/designer throws |
| Performance Claims | Anti-viral, low VOC, durable | Scratch-resistant, fade-resistant, antibacterial | Dependent on specific lines |
| Best Fit | High-performance, large contracts, export projects | Mid-to-upper residential, cabinetry | Feature/statement units, designer touches |
| Brand Strength | Global export, scale & certification | Affordable design balance | Boutique appeal |
How to Leverage These in Blog or SEO Content
- Use “Greenlam decorative laminates” as a key phrase in titles and intros, as it’s strongly associated with performance and design.
- Contrast Royale Touche’s design versatility against Greenlam’s technical leadership for audience segmentation.
- Position Artis as the “designer’s pick” or “boutique alternative” for special surfaces.
- Including real photos or case studies using these brands in kitchen cabinetry, TV units, wardrobes will help trust and visual impact.
- If possible, get manufacturer data sheets (thickness, warranties, resistance) to provide side-by-side comparison for your readers.